God yes.
I just think people are stuck in habits rather than actually thinking what they are buying.
We switched to Aldi ketchup some years back because of the price of heinz. Even if heinz is better, I simply couldn't justify three or four times the cost. It made no sense. It wasn't 4 times better. Dh made a comment, about half way through a bottle, having not realised it wasn't heinz but hadn't said anything until he noticed. I said the difference in price and his reaction was that for the saving he wasn't bothered enough to switch back. Now he is fine with the taste and isn't bothered because he's used to the aldi stuff.
I hate all the snobbery around the Asda Just essentials range
I swear half of it is psychological snobbery.
It became such a joke about food snobbery in our friendship circle we've actually got a group of friends of ours to do a blind testing on a few things in the past. Asda and aldi own brands came top in the experiment on some things which did surprise them. It did completely change the outlook of a few.
Its not worth the switch for everything and there are some things some supermarkets do better than others. Aldi bread is dreadful for example. However I do think you have to ask if something is twice as good as an alternative product if its twice the price.
If you are saying you are struggling to afford things and still have branded products in your trolley, you are off your head and you are trying to live beyond your means.
The branded stuff including the economy ranges are not as bad as many make out.
I find it baffling that people are still clinging to habits rather than reason.