Part of my company has a call centre attached. We are a seven day a week organisation.
We cannot recruit and keep staff. We find that either people want a few days a week to fit around their kids, or people don’t want to work weekends, or people don’t want to work 8 or 9 hours on the phone. You get 5 or six in post and they leave within a year.
It’s not a particularly shocking organisation either, more than living wage, annual rises and bonus, generous pension, lovely team to support, ample sick leave - similar to old council terms.
I don’t just think the world shifted from a company perspective during covid, I think people’s lives and priorities shifted, and that makes recruitment at the bottom of the hierarchy even more difficult. Zero hours contracts suddenly have a place - pick and choose your hours to suit. Casual contracts have a place - school holidays off? Not a problem.
And then because you can’t recruit, you’re over a barrel - I don’t want to work that evening, if you don’t like it fire me. What are you meant to do when you know it would be crippling for the business.
I absolutely agree with the person saying complaints make it worse, I think 75% of the type of person who calls our call centre are people who just want to talk to a person and they want that interaction and if I’m being honest they’ve got the time to burn. There’s a means of communicating and assisting with their query in other ways but they want to ring up.
So calls last longer and longer. By the time you get to someone, you’re angry, and your trust that they will do what they say has gone. It’s harder and takes longer to restore. Even though they could’ve just gone on the internet and booked what they wanted there. There does seem to be a reluctance to look for information too, we quite often see clients who ask basic information, it’s available online, you had to listen to it to speak to our team, but they ignored it and carried onto customer services anyway.
The other thing I find is an unrealistic expectation that we will respond to everything within ten minutes. We get people emailing at 7.30 and they’re on the phone by 9.10 because no one has responded. They’ve just doubled the workload. If you’ve multiple people dealing with inboxes, Facebook messages, voicemails and incoming calls you have literally wasted everyone’s time.
Yes, call centres are crap. Yes, they have got worse, but I would say 40% of enquiries are utter nonsense that could’ve been completely avoided if people read or listened to the information available or had a bit more patience.