I’ve come across a few different “independent” coaches in my time - life coach, personal trainers, business coach. And have friends who are coaches in baby-related fields (eg sleep training, weaning, hypnobirthing, baby-wearing/carrying etc).
All of them, without exception, give off the air that actually their “service” is more about them, than about the person they’re coaching or the thing they are coaching about, or the results.
It feels that it’s mostly about marketing themselves but not actually delivering, the glory and attention from getting clients to sign up is more important than the clients themselves.
Sports coaching seems to be more genuine. But the rest is like MLM fronted by some twerp who’s turned their hand to something they think will make them rich quick but via no substance.
AIBU? Has anyone been coached for something where they’ve felt the coach genuinely cared about the results?