To ask which magazines are read by 'well-to-do' older people?

[MrsQuince]

Not really an AIBU but struggling to categorise this question. Sorry for the subterfuge!

I'm starting a new small business and my 'ideal customers' are grandparents (say 70+) from affluent households (as it's a fairly luxury price point). I think print advertising could be a good way to reach them, but I have no idea which magazines would be best. I don't have budget for The Times, FT, Telegraph just yet, so was hoping to find some smaller niche publications which have a Classifieds section.

If you or your parent/grandparent/friend/employer/great aunt Agnes falls into this category, could you please tell me which magazines they read?

Is 'The Lady' actualy read by elderly aristos, as I imagine it? Other ideas I've had: Private Eye, The Oldie, perhaps the National Trust magazine?

All suggestions much appreciated! Thank you 😊

Also go around affluent counties (Surrey, bucks, berks, herts) and look for posh villages/towns with parish magazines. Ads will cost little.

Also industry magazines. Chartered accountancy bodies eg ICAEW will have a magazine and retired/older members may thumb through it. Taxation magazine, there will be equivalents for law, then there's BMJ/the Lancet etc.

( whatever county ) Life
The Lady
Good Housekeeping
Maybe check out the personal columns of local papers ( possibly not existant)

Woman and Home
Does Woman's Weekly still exist

The Friend

National Trust magazine
SAGA magazine

If you were in Ireland I'd suggest advertising in the local parish / church newsletters. It's cheap too!