Reverse crowdfunding. What I’d really like is an app where it can filter companies for individuals involvement or ethics.
So, let’s suppose you take against say, Jacob Reese Mogg (because why wouldn’t you?). You search his name and get a list of all the goods or services you can possibly buy that eventually line his pocket, and you can avoid them. Eventually he’d wither away, if every time he trotted out one of his absurd Victorian views, sales of anything associated with him plummeted, he’d soon be voted off the board of anything and have to come and live in the 21st century or be poor. That’d bloody teach him.
These people are insulated from decency and morality by their money and anonymity. They have to learn that being awful has awful consequences. They DGAF what we think. They only want our money. We CAN choose not to give it to them, at least to some extent.
Yoi could also choose a standard. Say, living wage. Or tax dodging. And get a list of the worst offenders and avoid them. Or maybe the best and actively choose them.
There are huge, huge problems though. Firstly, there are so many fat cats with such complex and obfuscated income generation and that have their fingers in so many pies it might be impossible to fully identify their interests, let alone avoid them all if you did. if you picked half a dozen of the top offenders, you probably wouldn’t be able to buy anything at all, and have to grow your own turnips to survive. It might be quite a gradual shift, with the odd viral landslip.
It would be a massive piece of work.
Someone, somewhere would have to set standards and a ‘pass mark’ and where it should be would fracture the pool of potential activists and reduce the effect. Divide and conquer is very effective.
There are plenty of utterly vile people who make money in utterly vile ways that are never in the media. It would disproportionately focus on public figures (although that would be a start)
It’s just massive. You’d almost need to organise targeted strikes. This week Danny whatsit the anti-abortion guy would take a hit. Next week, it might be any of the usual suspects, but focussing sanctions on one at a time for a sustained period would be most effective. It could really work with social media and the Information Age, though. But it would take conscious consumerism from a lot of people, who put ethics before price, preference and convenience for longer than a viral attention span to work. I don’t think this could be managed. It’s a shame, because where you spend your money is an ENORMOUS amount of collective power. It would be easier than storming parliament or marching in the streets with no personal risk and no bloodshed.
It would have ordinary casualties too. JRM isn’t churning out anything his own self - his interests taking a hit would mean job losses, too. But it would hold individuals accountable for their actions. It would impose meaningful, truly democratic consequences by trickle-up economics. But I don’t think ‘the people’ can be cohesive enough, or principled enough for long enough. The people who are really suffering don’t have realistic choices about where to spend money, and are too busy just trying to get by. The people who could are not motivated enough yet by outrage, or principled enough to tolerate the inconvenience.
It’s already possible to do it. Nestle has had a pretty high profile boycott in place for years, because of the baby-milk thing, but they're still in business because not enough people boycott it thoroughly enough. You can just buy everything from local independents, if you really want (and you have them left) but it’s cheaper and easier to order from Amazon or Tesco. I almost had it completely wrapped up, except audible, but now we have a lot less money, it’s simply not possible.
It could prevent politicians from taking unpopular or complex but necessary decisions that are beyond the scope of understanding of Joe Public for fear or ruination (Brexit, anyone?)
It could become a witch-hunt. It might not always be fair, I suppose. Can’t say I’d lose sleep over it. You might get people going bankrupt from one or two stupid comments that are highly publicised. It gives the media a lot of power, too. The daily wail will be first off my list. Obviously, I don’t buy the DM, but I bet I unwittingly contribute to some it’s people one way or another. If I had better information I might be able to change that.