Vet bills have gone up a lot in recent years and there are various reasons for this. I qualified 19 years ago. My first job was a mixed practice on the edge of a pretty village in a scenic part of the country; the building was large and old with a slightly tumbledown shed and a nice little garden. It would have been cheap to buy or rent back when my boss took over the practice several decades previously. It would probably sell for at least half a million now.
VAT - payable on all veterinary goods and services, even euthanasia- was 17.5% not 20% as it is now. The boss didn't have to pay for a computer practice management system- our clinical records were on postcard sized cards stapled together. You couldn't fit much on them, certainly not the "offered x, client declined, explained y, owner understands that z drug is not licensed for use in animals" that you have to write now to defend against potential litigation (waaay more common now).
In fact I can't even remember if the cascade system- whereby we are now legally obliged to use vet licensed drugs if one exists for the condition, instead of cheap human generics- even existed. (I was outraged when Libromide was licensed- licensing a simple salt so we couldn't use the generic KBr we had used for years! The price jumped from about 20p/tablet to £1/ tablet overnight).
We didn't have consent forms for GA and surgery. Pet insurance was practically non existent among our clients so no time needed to fill in forms. Taking bloods was a bit of an event- we had no lab machines in house so everything had to be sent out. Lots of the blood tests we have now didn't even exist then. Digital Xray systems didn't exist. We didn't even have an automatic developer for film: we had dip tanks, or rather, we fumbled in the dark with 3 cheap cat litter trays in a row with developer, water and fixer in them and a nurse leaning against the door to stop chinks of light getting in and calling the times. We didn't have drip pumps, you just counted drops and hoped the drip would keep running overnight if you'd kept anything in. Inpatients weren't routinely checked overnight; sometimes I'd pull a coat and wellies on over my pyjamas and walk up the street from my wee flat that came with the job (the other new grad was in the practice flat) to check something at about midnight. We had no way of monitoring blood glucose or (expensive) electrolytes or what have you anyway, so the likes of the ketoacidotic diabetics just had to take their chance, no pressure.
Skin cases- common then as now- were pretty straightforward: (cheap) pred or not? (Cheap) Chappie trial or not? Antibiotics or not? And that was it. (Expensive) cytopoint and apoquel didn't exist. (Expensive) hydrolysed protein diets didn't exist, or not in my world anyway. Convenia didn't exist. CLX wipes and chlorexyderm foam for feet didn't exist, you could just dispense a bit of cheap Hibiscrub in a brown bottle. (Expensive) Cortavance topical steroid spray didn't exist or hadn't filtered down to us yet. Malaseb existed, but not the plethora of other medicated shampoos. Medicated ear drops existed but were a lot cheaper than they are now. Osurnia didn't exist. Triz Nac didn't exist. Ear cleaners did but not the good range we have now, and they were cheaper. Referral for (expensive) intradermal testing and hyposensitisation vaccines did exist, but far away and nobody ever went for it.
Basically, clients didn't have to feel bad for not spending money, because the expensive options didn't even exist for the main part. Back then , you only had to discuss options C and D because A and B didn't exist. So less time spent talking, less client guilt, and therefore less guilt transferred onto us. A lot of clients considered a dog over the age of about 9 to be "old" and would be astonished to learn that it probably would survive a GA for dental extractions. We started off using thio when I worked there, but then got the new fangled propofol. Clients amazed that their dog could walk out the door after a spay instead of being carried out to the car. Like I said- less pressure in those days. Oh, and no Dr Google for the client to consult if they thought you hadn't diagnosed and treated their pet's rare condition optimally in the first consult, and no Facebook for them to complain to the world if they thought you were shite.