To think this isn't a good advertising campaign for school dinners?

[solarbirdscalm]

I read this as being really patronising and kind of odd - not really sure who it is supposed to appeal to. Interested in what other people think.

I assume it's trying to address people that say school dinners are too expensive but always buy a coffee for themselves ? It's not the greatest ad but I'd consider it a bit meh rather than awful.

I don't have a problem with it. It just makes the point that school dinners are good value compared to other things we may choose to buy.

HC3S are our local school caterers. Their marketing department are obviously a bit rubbish. This is a really patronising campaign and calling the school dinners "nutritious" is a stretch - today most kids at our school had chicken nuggets, tomorrow its pizza and Friday fish fingers.

They have a campaign called "Eat them to Defeat them" about villainous vegetables, but it seems to be entirely on the Facebook page aimed at parents - my daughter doesn't seem to know anything about it. And they're always posting stuff like "has your child discovered a new favourite vegetable at school this term #eatthemtodefeatthem". To which I responded "no because they only ever seem to have tinned beans, frozen peas/sweetcorn and sometimes carrots"
The advertising has pictures of meals with red cabbage, roasted peppers, butternut squash, broccoli on the side - she has never had those.

I get their point but are school dinners really all that nutritious?