A close friend has become increasingly braggy in real life and insta - with very little social awareness. I think it comes from insecurity. It’s got to the point where others in our friendship circle and my friends who know her on Insta talk about her negatively. Their partners can’t stand her either now.
examples are:
-she can think her way to success eg job wise, getting pregnant- “she is now the most fertile person”. Insensitive
-her child is so advanced - cleverer and stronger than any other child (said to me with older child and her nct friends). Said child is a toddler who seems pretty normal and happy to me
-she is the busiest person ever - she shares her tasks and busyness on a daily basis in stories - but those tasks are often coffee and yoga as she works PT.
-her partner is “so so hot”
-posts a thousand photos of her presents for every special occasion going - designer bags, watches, jewellery - just very braggy
But in private tells me about money troubles
to be clear I’m not jealous - neither are the others in our friendship group. Objectively we are all doing well in our careers (some extremely well) and have happy family lives and life isn’t a competition
I just find her so cringe and difficult to be around these days because I can’t quite believe how little self AwAreness she has- and it’s so strange and rude at times
AIbU to think this isn’t normal behaviour? And can I do anything about it? we are close and we talk a lot
my husband is very straightforward and said she isn’t my worth my energy of friendship as she is a bit of a d*ck