@DimebagDarrell
I agree OP. It’s particularly ridiculous in smaller industries where there’s only a few organisations. I work in a niche area connected to academia and there’s maybe 6 or so organisations in the UK where I can do my job.
But in an interview it would come across badly if I replied to that question with the honest “because you’re advertising the job role that I’m interested in and have years of experience doing”. Instead I have to come up with some waffle about loving their new flagship initiative or EDI strategy or whatever. (And which is most likely near identical to the other competitor organisations anyway.)
But it wouldn't come across badly if your answer was like that - you don't have to gush about the company - it would sound totally fine if you answered that by saying “because you’re advertising the job role that I’m interested in and have years of experience doing”
It's a bit short though and I imagine the other candidates you are competing against are also being interviewed because they are interested in the role and have years of experience too.
So you flesh it out a bit to say why this is a job role you are interested in and remind them of the experience by connecting some of the details of that experience.
How you answer questions like this is just as important as what you say. Your tone, expression, enthusiasm.
If there's one role and 12 candidates and the top six have fairly identical levels of experience, skill and great references/reputations then all the interviewers have to go on is the impression you make when you are talking to them.
Questions like this one are a gift for making a good impression.
And @ChocolateDigestivesMmmm
Perhaps it should be re worded...you could ask something specific like "Which aspects of the job description appeal you?" or "Which project of ours interests you the most?"
Of course you can word it differently and sometimes it will be but it's exactly the same question. So if you practice an answer to "Why do you want to work here" you'll be ready for the same question worded slightly differently throughout the whole interview. 'Why is this a good fit for you? Why are you a good fit for us?' All the interview questions are getting to the same point.
And for the people who keep saying no one would work if they didn't need the money - again that's the whole point - if we have to work then it makes sense to aim to work at places your are interested in, where you'll enjoy the culture, fit in with your colleagues. As an interviewer I do want to know why you've chosen my company, my specific team etc rather than the one down the road.