Just that really. I'm not talking about ghosting a friend, or even a date you don't like (I don't agree with that either but for another thread)
I offered a job to someone over a week ago, which they accepted, they are now not returning calls or emails. If you've found a new position just say - why do people find it so hard to be honest? I honestly don't care and would rather your honesty than ghosting.
Same with clients in my work - ignoring emails if they don't want to do business (had a few of these in the last week).
If you're someone who ghosts people because you're a coward just know it's a shitty thing to do and you should probably stop, grow a pair and be honest when you don't want to do something, the person on the receiving end would really appreciate it!