i don't mind the 'ugly' dress that been labelled frumpy, as people have pointed out, paired with the right accessories it would look amazing.
Some of the other stuff is just... bloody awful.
I have a fairly quirky dress sense though.. i like vintage/goth, wide brim hats, brightly coloured hair, skulls, pentacles...etc i'm plus size and use a walking stick...people stare, so i might as well give them something to look at.
most of my wardrobe is collectif, hellbunny, dotty and dolly, yours and so on.
Of course shops have a class/demographic, and their price-tag can sometimes mean only people in that demographic can afford it.. but i love that women these days are more free and will often dress for themselves, not for other people.
I must admit.. i do occasionally chuckle as my 12yo dies inside whenever i get out the car in my 40yo gothic, tattooed, plus sized glory... but i'd rather be me and be comfortable in being me than some cookie cutter boden/joules photocopy that seems to the 'in' fashion locally in women my age. i am not a lady who lunches or turns up in my athleisure wear.