In 1987, Philip Morris (famed for the Marlboro brand) released a series of advertisements that pictured smokers "talking" to the reader, with statements like "Please don't tell me my cigarette smoke is harmful to you. There's just no convincing proof that it is." and "I know there's no proof my smoke can hurt you." In 1992, a review estimated that secondhand smoke exposure was responsible for 35,000 to 40,000 deaths per year in the United States in the early 1980s.
In 2012, Philip Morris began a suit Monday against Norway, claiming that the Scandinavian country's ban on the display of cigarettes in stores violates European competition rules.
In 2015, the company sold 850 billion cigarettes.
In September 2017, Philip Morris International announced the establishment of the Foundation for a Smoke-Free World, stating that it would support it with almost US$1 billion of funding over the next 12 years. It’s annual profit for the year 2018 was around US$7 billion.
More than one hundred public health organizations have taken a strong stance in rejecting collaboration with the Foundation. The American Cancer Society stated, "This attempt by Philip Morris International to paint itself as a public health partner is manipulative and dangerous. It is a new twist out of the tobacco industry’s deadly playbook, but nobody should be fooled. It’s a continuation of a decades-long effort to paint over tobacco’s role in spreading death and misery around the globe."
In 2021, the CEO said “I want to allow this company to leave smoking behind,” Philip Morris CEO Jacek Olczak said in an interview with the Mail on Sunday. “I think in the U.K., 10 years from now maximum, you can completely solve the problem of smoking.”