AIBU to think achieving a cool brown hair shade is impossible?

[ThatsNicePet]

My natural hair is mousey. I can achieve cool blonde shades using bleach - but my hair suits me darker too, so at the minute I’ve got a salon-applied ‘cool’ brown on.

In the sunlight this is bright orange, the colour washes me out and makes me look really pale. I’ve had this before with brown dyes - despite going for ‘cool’ or ‘ashy’ colours they always throw off loads of red tones. Is there a cool brown dye? Does this exist?

Update pic! It hasn’t removed the red much (this was using the shampoo and mask as per the instructions). Perhaps my hair colour is too light at the mo. However my hair is very soft and shiny so I’m impressed on that front, and will certainly keep it for when I’ve got freshly coloured brown hair (it’s been a month or so since it was coloured at the moment).