Dance content creators on ticktock and YouTube are on strike

[debbrianna]

I learnt this weekend from my young family members that Meghan the Stalion has a song out. The small content creators have decided to protest and not create dance moves. In turn, this has affected the huge youtbe and ticktock stars who usually steal from them.

The backlash happened becuase black creators are tired of having their work stolen.

What happened on Jimmy Fallon was a shambles.

Ah! And those who had created content already, apparently pulled them down, and replaced it with a silent photo.

AIBU to think this is genius?

So here is an article which might help with understanding the backlash.

Here's Why "The Tonight Show Starring Jimmy Fallon" Is Facing Backlash For Its TikTok Dance Segment With Addison Rae

www.buzzfeed.com/natashajokic1/addison-rae-jimmy-fallon-tiktok-backlash

I don't see it affecting the big tiktok dancers at all tbh

Tiktok is literally a platform where people recreate the same videos over and over again, its what everyone does on tiktok. Its not really stealing, its what you do on tiktok. There are 1000s of dancers on there and the majority of dances only get big because the big tiktokers do them. The dances aren't really big because of the art, they are big because everyone does them. And therefore if no one copied the dances they wouldn't be big dances.

I don't think Alison rae or Charlie d'amelio or people like that have done anything different to the millions of others on tiktok tbh.

Seems a bit pathetic tbh. Maybe I'm missing something? What I got from the article is that someone does viral dances on a show and she happens to be white and some of the creators of the dances were not white?! Surely something going 'viral' literally means loads of people do it? All a bit juvenile.

Even looking at the link I don’t understand. I have never heard of Megan the Stalion or Addison or Jimmy Fallon. But if you’re talking about how dancers are woefully exploited and underpaid, I agree. My DD is a professional dancer.

Yes and like a PP said, if nobody 'copied' the dances, they wouldn't be 'viral', so nobody would even care/know about them anyway?

Oh dear. How very sad for the world.

It is true in regards to content going viral.

However, once it goes viral, the small content creators lose out. most of them black. They earn peanuts compared to their white counterparts who didn't come up with the ideas. In regards to Allison, she was mediocre but she was given the opportunity to appear on the show.

I think it's great that they are making a point and it has been felt by others.

@LostInTime

Oh dear. How very sad for the world.

Yes it is sad for the world. It might not affect you, but to some people this is how they would like to make their money. If this was in an office environment and it was affecting you, I doubt you would comment in search a dismissive way.

I'm finding it difficult to tell you how little I care.

To be honest I think I'll lose interest before I even fini

You really need to explain a bit more. Who is Allison and Jimmy Fallon and Megan the Stalion? What is a small content creator?

@debbrianna people here actually don't care, but I know exactly why this matters (even though I don't really follow dances on social media).

I once saw a video of how much work goes into creating and then posting these dances. People wouldn't be so flippant if the theft was more likely to happen to their little darlings. I've stopped expecting people to care about what does not affect them (or what their darlings could potentially benefits from).

I get it OP. My DD is into TikTok and it’s about giving fair due to content creators. There are ways of passing credit back and not all people are doing this.

It’s a really difficult one to understand if you don’t know the platform.

@lemonsyellow

You really need to explain a bit more. Who is Allison and Jimmy Fallon and Megan the Stalion? What is a small content creator?

From my little knowledge,

Content creators are those who come up with ideas. In this case, create content, new ideas for dance moves which goes viral on the Internet. Small creators, those with few/small following.

Megan the Stalion is a singer. Currently, some songs are released without the videos. Ticktock and YouTube helps it's sale when dance creators create their own. The best ones go viral as it did with cardi b and Megan and others in past.

Currently, record labels are pushing old songs via this route to help generate sales. The tactic works and makes songs which people previously loved but forgotten marketable again without it being remixed. Adverts used to do this.but how many young people watch TV?

Jimmy fallon is an actor and now TV presenter who invited the second most followed ticktocker on his show. What this showed was, it's not her creativity and talent which got her that many followers. Becuase she was crap at it but still being given opportunities beyond most of those who created the dance moves.

Lastly, ticktock has been found to use algorithm which sidelines black creators and by doing this thry get less followers. The marketing strategy is more white creators at the top. This has been previously proven by leaked information on what they want ticktock to be. So yes, these young people have every right to protest.

To not forget. Current black Instagramers are earning what their white counterparts earned four years ago. Let that sink in.

One of the first example who really pissed a lot of people was this one..

The Original Renegade

A 14-year-old in Atlanta created one of the biggest dances on the internet. But nobody really knows that.

www.nytimes.com/2020/02/13/style/the-original-renegade.html?smid=url-share

@DolphinFC

I'm finding it difficult to tell you how little I care.

To be honest I think I'll lose interest before I even fini

😂

The dances only become viral though because the big tiktokers do them. Its not theft its the nature of tiktok, a successful dance is one everyone copies. If no one copies it its not successful

Allison Rae is one of the biggest tiktokers. You can't say she's a mediocre tiktoker chosen to be on the show. She was chosen to go on the show because she's famous. Why she got famous is another story, but its not really a moral failing on her on any of the other successful tiktokers part

Once a dance has been redone 1000s of times is hard to know who the creator is to credit, often the big tik tokkers will copy the dance (a big part of the platform is recreating dances) from someone else who has copied it, and not the creator themselves. Ideally everyone would credit. Addison is mediocre, but she also has 75 million followers, which ultimately means more viewers for the programme.

Hadn't heard of this, but reading the article, it seems that people are creating dances, and others are pinching them and not crediting the original creator?
Yeah, that's shit if so.
YANBU

@DolphinFC 😂

Totally agree

Your OP didn’t explain the issues at all well. The follow up is more explanatory, although still not very clear. You seem concerned with a number of issues about lack of financial reward and recognition for people - especially people of BAME ethnicity - creating original dance content?

Your views about the skills of the successful social media person seem snide. As a PP says, presumably she was invited on the TV show because of her large number of social media followers.

@Quaggars

Hadn't heard of this, but reading the article, it seems that people are creating dances, and others are pinching them and not crediting the original creator? Yeah, that's shit if so. YANBU

Yes and no. One of the big things on tik tok is recreating dances that are trending. As such, someone can create the dance, but thousands and thousands of people copy it, many without crediting, so by the time it's seen by the big creators it's unclear who made it originally. One of the biggest dances the original creator came forward on social media, and the one who had made it really popular invited her to several appearances they were doing and they posted a video together. Most people do it for fun and don't make any money etc, and the more people who do a dance the more likely it is to be seen by one of the big ones which escalates it to being really popular; which is both good and bad for creators. But it's not someone copying a dance and saying I made this.

Has the dancer on Jimmy Fallon claimed she choreographed them?

@MichelleScarn

Has the dancer on Jimmy Fallon claimed she choreographed them?

No.

You credit the original if it's writing and an article.
Why should it be that you get a free pass to copy if its ''just a dance?' '
Same principle.

@MichelleScarn

Has the dancer on Jimmy Fallon claimed she choreographed them?

She never claimed that. I think a lot answering this thread are missing the point.

I will post this here. After looking through for side by side videos, which I can't find. At least this has a bit of discussion which also delves into the monetisation of such creations.