I have a friend who has a business, it's quite niche and quite expensive. Not an MLM! I've probably ordered twice from her and spent about £100 all together. I am on quite a tight budget, although she doesn't know that.
The other day she was talking about how business isn't doing well and I said maybe can't afford it and she sort of scoffed and said people were obviously going to her competitors. She then said 'well you never buy anything from me anyway.'
I felt really hurt as I have supported her. I have a few friends with small businesses and I always do my best to support them. Even if I can't always afford to buy a lot I promote their business and share their posts. The problem is that my friends is the sort where I have to buy quite a lot at once, and I can't justify it with my budget. I would be honest about this but I don't feel I should have to be.