I don’t entirely agree. Their produce is over packaged and frequently poor quality. On the other hand the free delivery plus excellent own brand products are a real attraction. I certainly can find most things at equivalent price to Sainsbury’s.
But ... quality is a matter of opinion. This is the ingredients list for their tiramisu. Not for me, I’m afraid. I’d rather make my own without the processed additives:
INGREDIENTS: water, coffee sauce (22%) (water, wheat glucose syrup, sugar, alcohol, coffee powder, coffee extract), wheat glucose syrup, sponge biscuit (8%) (pasteurised free range egg, wheat flour, sugar, maize dextrose, emulsifier (mono- and diglycerides of fatty acids), raising agents (diphosphates, sodium carbonates)), skimmed milk powder, mascarpone (milk) (7%), coconut oil, sugar, pasteurised free range egg yolk, marsala wine (1.5%), cocoa powder (1.0%), stabiliser (sorbitols), alcohol, citrus fibre, thickener (carrageenan), emulsifier (mono- and diglycerides of fatty acids), flavourings (contains milk, egg).