To be annoyed at companies doing the Mother's Day opt out emails?

[stayingaliveisawayoflife]

So far I have had 13 of these in two weeks. If I was grieving the almost daily reminders could be too much. Also I received one today from Chilly's bottles that had an opt out button with a shop now button underneath! I just feel that this is being used for marketing purposes under a cloud of 'look how much we care' and it is spreading. Just wish it could be stopped.

How do you think its helpful to specifically email people to remind them of something they want to forget?

Why the need to curse at me?

They aren’t exactly picking specific people out, are they? They are going off their own subscriber list, not emailing the whole world.

I can see both sides and still think it’s a good thing.

Its a marketing ploy - nothing more, nothing less - mothers day has been around for 100's of years from the days when the death of a mother or losing a child was the norm. If the event was immensely triggering then it would be a well established and known fact.

its simply to remind you of their company and that you might want to participate in the capitalist bullshit that reduces everything to its ability to make money and that spending money on your mother is the only way to show appreciation for her.

But i have to say when i had cancer the worst part was people posting those stupid memes on Facebook with stupid ribbons saying share this if you know someone with cancer etc and bloody adverts for cancer charities on daytime television. I mean all i wanted was to see some pics of my friends having fun and watch some mindless TV without getting slapped in the face every few hours with a reminder that I had cancer.

@peak2021

I am supportive of this opt out, perhaps wishing it was a wider request to include other occasions that might be painful reminders or just something not celebrated (Valentines day, Father's Day for example).

It's done for Fathers Day too. Has been for a couple of years. Personally I think its a great idea. I'd rather respond to one email than have several suggesting I spoil my Dad on Fathers Day etc. Having lost my Dad a few years ago I hate Fathers Day so I'd rather opt out

I really appreciate it, especially in the couple of years after my mum died when it was incredibly raw. The first mothers day after she died, every single 'treat you mum' or 'tell your mum how special she is' felt like a very personal attack. It was the one thing I wanted to do more than anything and I couldn't and the emails, shop displays etc felt like death by a thousand paper cuts.
Frankly I don't give a shit if it's a cynical ploy or not. It helped me when I was grieving and it's helped countless others from other posts on this subject.
If it doesn't affect you then that is great for you. You can just ignore them and crack on with your day. But please let those of us they do help have the choice. I'd rather no emails mentioning it at all, but that'd not going to happen so getting one that I can then use to prevent several others is a wonderful choice.

If it doesn't affect you then that is great for you. You can just ignore them and crack on with your day. But please let those of us they do help have the choice

And what about the people who it affects negatively?

@AtSwimTwoBerts
I think if the opt out emails affect you negatively, then surely not being able to opt out and therefore receiving more would be even worse, wouldn't it? One potentially triggering email rather than say 5. I know that's been the case for me.

I'm sorry if my post has upset anyone. I was just posting because a close friend had been in tears over receiving yet another email and I had received one that invited me to opt out on one button and right under that had a shop now button. I just felt that was crass. I have emailed them to explain why I felt their email was wrong. I have never seen this myself before this year and that is why it has seemed to be happening often and it triggers a close friend. I appreciate it may help people and I am sorry again if I upset anyone.

I lost my mum five years ago, I like having the option to opt out of Mother’s Day emails bombarding my inbox - I’ve unsubscribed entirely from companies not offering this before because it’s just too bloody much.

A few years ago even the bloody shops were far too much in the run up to Mother’s Day for me, I literally dumped a trolley of shopping and walked out once.

I’d much rather have an email asking if I want to opt out than not, I don’t care at all if it’s a marketing ploy, it works for me

@stayingaliveisawayoflife

I'm sorry if my post has upset anyone. I was just posting because a close friend had been in tears over receiving yet another email and I had received one that invited me to opt out on one button and right under that had a shop now button. I just felt that was crass. I have emailed them to explain why I felt their email was wrong. I have never seen this myself before this year and that is why it has seemed to be happening often and it triggers a close friend. I appreciate it may help people and I am sorry again if I upset anyone.

Sorry your friends been upset by the emails, in reality though, it’s either get an email asking if you want to unsubscribe or get emails possibly every damn day

I’d rather get the one and have the option of unsubscribing than be bombarded, but I can completely understand how triggering the whole thing is

Mother’s Day is incredibly difficult for me and I really appreciate these emails. For a start they are being sent well in advance so I feel able to deal with them fine. And it avoids being inundated with messages about gifts and messages about how the bond between mother and daughter is the most precious thing ever etc. Being able to opt out of these sorts of emails is by far the least painful option for me

From my perspective though the emails asking if you want to opt out are worded nicely. They acknowledge that (in my case) Fathers Day can be very hard for some people and give you the opt out option. Theyre worded a lot more gently than the ones trying to.sell you things.

I'm.quite grateful for them when Fathers Day approaches

Agree @Redglitter about the wording.

I feel exactly the same , it’s never been upsetting to me in previous years but these constant emails are having an unwanted effect

As someone who was victim of an abusive mother I personally appreciate the opt out emails. I'm sick of the whole "your mum is your best friend" shit being rammed down our throats so this is a refreshing change

I think they are useful. I appreciate them and you only have to opt out once then you won't get any reminders next year or any future years.