AIBU to be offended by “Mothers day like no other”

[KrystalKendal]

Hi, would love some opinions on this...

I lost my Mum to Covid in April 2020, despite a number of challenges we were able to give her a send off to be proud of at a lovely local cemetery.

Friday 5th of Feb at 7pm, i received a marketing email from the cemetery with the headline “A Mother’s Day like no other”

At first I thought it was some generic marketing, and then I realised it was from the cemetery and that they had directly marketed me not only on my personal data but based on my personal loss. The purpose of the email was to have people do video recordings for them “to pay tribute” but no advice on how it would be shared. Judging by their social platforms it’s likely marketing for their social media dressed up as a tribute.

I don’t recall giving permissions for this and also feel it’s distasteful to have kept a record that they knew it was my mum that had died as some form of marketing data, knowing they hold the date of the funeral being only last year makes the head line and purpose all the more upsetting.

It feels wrong, preying on the vulnerable who are grieving to pull together marketing and the use of “Mother’s Day like no other” is horrendous so i am planning on complaining.

Am I overreacting?
**

I’d be tempted to send back an email

But it wouldn’t be pleasant although not rude

You are not over reacting that email and concept is completely insensitive

Who in the hell came up with such an insensitive, daft idea? I would definitely be giving them an earful. I'm very sorry about your mum.

That’s totally grim and tactless

That’s terrible op. I’ve just lost my dmum to Covid too and I’d be devastated to get that . Sorry for your loss

I'm probably going to be in the minority here but I think YABU.
I wouldn't partake, but can see why others would. How are they to differentiate between those who would like the idea and those who wouldn't? You don't have to take part so I would just ignore the email.
There must have been something in their prints about marketing emails but if you don't wish to receive these again I would just email back saying so.
I'm sorry for your loss 💐

You’re not overreacting. That’sa terrible email and terrible idea!

Oh my good God. That’s outrageous.

I would tell them that they have upset you and complain

@Lubiluxe

I'm probably going to be in the minority here but I think YABU. I wouldn't partake, but can see why others would. How are they to differentiate between those who would like the idea and those who wouldn't? You don't have to take part so I would just ignore the email. There must have been something in their prints about marketing emails but if you don't wish to receive these again I would just email back saying so. I'm sorry for your loss 💐

Just who is going to be looking at the small print abobut marketing in the midst of grief?

This is just distasteful.

Awful! I'd be tearing a strip off them. Completely inappropriate and potentially an abuse of your personal data under GDPR.

That's terrible. In an era when some companies are super-mindful of the impact that days like Mothering Sunday and Fathers' Day can have on those who are grieving and offer 'opt outs' of marketing e-mails which people who have experienced a loss may find upsetting(Bloom and Wild are good for this, but know others do too) it seems in particularly poor taste to contact the recently bereaved in this way.

Fucking hell. What is wrong with them? I'm so sorry that you received such a horrible email

@TwitterTwatterofTinyMinds

That's terrible. In an era when some companies are super-mindful of the impact that days like Mothering Sunday and Fathers' Day can have on those who are grieving and offer 'opt outs' of marketing e-mails which people who have experienced a loss may find upsetting(Bloom and Wild are good for this, but know others do too) it seems in particularly poor taste to contact the recently bereaved in this way.

This is what I thought too - I also lost my Mum to Covid in April and got an email like this from Bloom & Wild. Also, so far, have heard nothing like this from the Crematorium. They would get short shrift if I did.

*Just who is going to be looking at the small print abobut marketing in the midst of grief?

This is just distasteful.*

I guess not many people would be. But I was only stating that it probably would have been written somewhere, so you can't blame them.

I don't agree with the idea for what it's worth. I just said that they aren't to know who would and wouldn't.

Sorry not to be clear, the email from Bloom & Wild was allowing me to opt out of Mother's Day emails.

It's incredibly tactless! I would be fuming.

That said, I don't think they marketed to you because your mum died, they did most likely send it to everyone. Still shit from them. So odd

Name and shame, OP.

It won't be outing as you'll be one of many who received this.

I lost mine in April to covid too it is hard enough passing all the mother day cards and gifts without the cemetery trying to cash in or get SM likes.
What are they thinking.
I'm sorry for your loss.

Good lord that is incredibly insensitive. I never complain about things to companies but in this instance I absolutely would. That's so crass, I've never heard anything like it.

So sorry for your loss OP

Sounds horrible and insensitive. Your feeling are still so raw.I didn't like Fathers day emails from companies when my df died let alone from a cemetery.Sorry for your loss OP.

That is really crass. If they have a website, I'd shame them online.

WTAF

Goodness, that's awful. I thought you were going to say it was from some company you had dealings with who wouldn't know about your loss - but for it to come from the cemetery is unbelievable.

I'm sorry for your loss.

That’s awful, I’m sorry. I didn’t realise cemeteries had social media channels.