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Midge Ure:
“I initially recorded the melody on a little toy keyboard onto a cassette. It was a lot slower than on the record. I sent it to Bob and he came over a couple of days later. He had this idea. He came up with the majority of the lyrics and at the time I thought these two things were totally incompatible.
“We started with these lyrics, ‘there won’t be snow in Ethiopia this Christmas’, which didn’t quite work, so we changed ‘Ethiopia’ to ‘Africa’, leading into the last bit, ‘feed the world’. The really hard part was to have this quite ominous change of time and then finish with this almost positive singalong part which would be so memorable. That was difficult.”
“At first, Bob wanted Trevor Horn to produce the record, but he takes six weeks just to produce a single! We just didn’t have that. So, I just said leave it with me. Because I had a studio at the house, I went down there for four days and knocked this think into shape. Bob would pop in occasionally, but I carried on working on the music, putting it together, instrument by instrument. “John Taylor [of Duran Duran] came down and laid down a track, and Paul Weller did some guitar which we didn’t actually use. But everything on that record is synthesised, except for Phil Collins drums, plus I also nicked a drum sound from Tears For Fears, from The Hurting.”
“A couple of people came down to my studio and did their vocal parts before the day itself - and then we had only 24 hours in the studio [Sarm Studio]. I would like to think that we did make the best job of it. But we had no budget to make this, the time constraints were huge, we had to grab whoever, whenever we could. As you can imagine, these people are all over the world and weren’t all available when we wanted them.”
You have to look at it as a song and as a record. What we made was a record and it did a brilliant job. It was quite nicely produced, it had lots of textures on it, lots of highs and lows - and you hear it coming out of the radio and it still does the job today. As a song, if you take away the periphery, the artists, the money raised and the reason we made it, I think it’s not that great. It’s not the best thing I’ve been involved in. But as a record…”