Loveliest Ads

9 replies

Lydia777 · 16/12/2020 21:02

Hi everyone,

I am a teacher and every year, we do a module on effective ads. Just wondering what are your favourites? I want ones that pull on the heartstrings. Up there on my list is the old John Lewis 'Always a Woman Ad.' Also the Irish ESB Ad and the French Bouygues Phone Ad. What are your ads that bring tears? PS, If you have not seen those ads I mentioned, watch them!

OP posts:

longtompot · 16/12/2020 21:38

There's a few German ads which have brought me to tears. Both Christmas ones. The first one was the father who pretended he'd died as his grown up kids were too busy or too far away to see him. They all came home, where the house was set up for Christmas dinner, and he appeared around the corner.
The other I saw the other day. A man was practising lifting his kettle bell weight, struggling at the start and then getting stronger and stronger. It then goes to Christmas Day at his daughters house, his granddaughter comes down the stairs and he lifts her up so she could put the star on top of the tree. I was sat in a tool place car park in tears. Really beautiful without being schmaltzy.

Slightlyunhinged · 16/12/2020 23:54

On a side note, I used to love using the original M & S food ads with my classes when teaching adjectives, you know the ones - "this is not just beef, this is slow roasted, grass fed beef." I was gutted when they cut out all the adjectival phrases!

Superstardjs · 17/12/2020 00:02

The MacD's advert has brought a tear to my eye every time I've seen it.

user1478299641 · 17/12/2020 00:19

The SuperValu ad- it's just so heartwarming

Defiantly41 · 17/12/2020 00:19

The candidate/Heineken - a joyous tale of a job interview

There was also one by a beer company * maybe Carling? About prejudice and just having a conversation

StillCoughingandLaughing · 17/12/2020 00:26

The MacD's advert has brought a tear to my eye every time I've seen it.

Is that the one where his young inner self keeps trying to escape and then he has a snowball fight with his mother? I want to hate it... but really quite like it ☺️

adogisforlife91 · 17/12/2020 06:58

100% the Dogs Trust one, with balloon dogs. One balloon dog gets stuck in a tree and is found and rescued by a lovely lady and then you see it as the real dog in a happy home.

I'm crying thinking about it now (but could be pregnancy hormones) I also have a rescue dog, can you tell?

Original poster

Lydia777 · 17/12/2020 09:01

Thanks so much everyone - lovely to get new ideas!

OP posts:

senua · 17/12/2020 09:13

I am a teacher and every year, we do a module on effective ads.
Are we talking 'effective' or 'loveliest'?
A lot of advertisements give me the rage. I don't want to be emotionally manipulated (or, at least, I don't want the manipulation to be so crassly obvious). I don't want to be sold a lifestyle. I don't want to watch an arty, edgy advert but be left scratching my head and wondering what it was all about.
To me, an effective ad is one that tells me about the product's benefits and persuades me that I need that thing in my life. The more nebulous the ad, the less convincing it is.
/ end rant

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