To be absolutely bawling at the new pampers preemie advert?

[teaandcustardcreamsx]

New premature baby pampers advert on tv, along with the song wires. That was absolutely heartbreaking. Especially running down corridors with all the nurses and midwives walking in the corridors

@Nancydowns

Does anyone else find it inappropriate to use the topic for advertising?

Yes I do.

It's not a new advert, it's old footage rehashed from 3 years ago. I complained at the time, firstly because I think it's disgusting to use other people's most painful experience to sell nappies. Secondly, because for people like me who did not get to take home a healthy recovered baby - or any baby at all for some, it's extremely distressing to see those sorts of images on telly. I don't want to be reminded of what was the worst time of my life while I'm watching bake off. I don't care if it makes other people feel warm and fuzzy to see extremely ill babies in nicu.

The original advert was focused a lot more on taking the recovered baby home. So I'm glad the new one has lost that angle. But I still don't think it's appropriate imagery to be used to sell a product.

I remember they did an ad a few years ago with "coming home" in the song. Completely missing the point that some premature babies don't.

I have experienced both & think it's good that the ads show others what it's like on the neonatal unit - people have no idea.

So sorry for your loss @Nancy & @Molly

YES! I completely agree!! I dont want to think about wires coming out of my prem baby! What's next? Using the song on a cancer advert!!?