To be envious of the US for having this website?

[Blutterflies]

www.primary.com/?ref=nav_header

May not be to everyone’s taste but I’m desperate for something like this.
It’s exactly what I need for my children.
I’m hoping someone will come along and tell me that a UK version of this has been hiding in plain sight my whole parenting life.

@HPandTheNeverEndingBedtime

Why not try and make your own? You could batch dye different white clothing for your children so you could cover all ages at once and do different loads in the different colours. White vests, baby grows, t-shirts, leggings, sweat shirts are all fairly easy to come across, fruit of the loom is cheap and long lasting (also do their range of long sleeve and short sleeve t-shirts in rainbow colours already).

That is a really good idea! At first when I began reading I thought you were suggesting seeing all my children’s clothes. Images of my brood skipping down the road Von Trapp style wearing all manner of shit curtains

*sewing

Haha, no ones got time for that. Mind you the only experience I have of dyeing clothes is when Dd moved from a nursery that wore polo shirts to one with no uniform we tie dyed all her polo shirts with dylon, it was a fun afternoon, she then wore them to the new nursery and it didn't matter if she got covered. I think to do it properly you just put the dye in the washing machine with the clothes?!?!

Dying clothes in the washing machine stains the washer. Removing the stains is difficult. Laundromats in the States forbid this for good reason.
Homedyed clothes often fade and run more than factory dyed clothes. Consider all this before dying anything.

Next do some lovely plain t.shirts but I know what you mean about most things being characters, patterns, limited mix and match... its frustrating!!

Like another poster I had this exact idea when my kids were smaller. Plain, simple, bright coordinating clothes. Such a good idea.

I get loads of plain clothes from H&M. The Conscious range is great if you’re looking for plain sustainable basics.

Polarn o Pyret do gender neutral sustainable clothing for kids. They don’t have a boys or girls section. Just cute kids clothes. Not ‘mini adults’ clothes like lots of British high street shops sell.

They claim their clothes can be worn by at least 3 children and I’d agree with that. They last and last.

Uniqlo does fantastic quality basics in good colours.

Last year M&S had joggers in lovely colours, burnt orange and dark green, but nothing nearly as nice this year.

I need places like this for my youngest DD. She’s an old fashioned robust toddler and doesn’t suit a lot of the clothes that you get from the high street.

I do but her stuff from H&M as it seems to last longer and wash better. I also buy a fair amount of her clothes from the boys section in Next. I got a lovely navy top with rainbow stripes from there a few weeks ago. Very 70s/80s! I also grab dungarees whenever I can!

I often shop at Babipur.co.uk. It's not cheap but good quality that lasts.

YANBU. That’s a great site.

I like plain clothes, too! I don’t want unicorns and sequins on my daughter, but I very rarely like the prints at Frugi, Kite, Boden, Polarn o Pyret... why are so many kids’ clothes either tacky or mad-rainbow-hippy?

Is that an affiliate link? It went through some site called shareasale before I got to Primary. That's cheeky.

I agree, I hate characters on clothing and even worse are slogans such as 'mummy's little angel' or 'I love my daddy' 🤮🤮🤮. H&M have some nice bits at the moment and at a slightly higher price point Zara have lots of lovely muted colours which I love.