Wow @YankeeDad such an insightful reply.
how young are you and do you have dependents? - mid thirties with two children.
-can you afford the financial risk in case you move over and then the new job does not work out? - we would really struggle, but we could (I was supposed to retrain this year so have don the maths).
-which industry would you be moving from, and which industry would you be moving into, and what are the prospects in each? From online content publisher to online retail. The new role in the new company would be a territory specialist. I think it can eventually evolve into business development/territory manager.
-what are the career prospects going forward with the new role vs the old? I'm not sure! I think I'm suppose to liaise with high profile accounts in Spanish but also create original content in said language.
-highly important: who would be your new boss and how well would you expect to get on? do you trust them? In the new role, same employer? If report to the CEO (I think).
-highly important: which firm suits you better in terms of Culture ie ‘how things are done here’, and in terms of values: how people treat each other and how they treat customers, suppliers, etc. - That's a tough one. My current employer is very resistant to change and find that frustrating. I have tons of previous experience that could be used but they're wasting it away.