My 9 yr old is a very reluctant reader, so I'd take being a rereader happily!!
We are making some progress and I largely put it down to -
Me and DH reading to her every day. We choose books that are too tricky for her or off putting because of more complicated vocab or lack of illustrations or close type etc.
Audio books - every single car journey we listen to Audible or BBC Sounds, even short journeys will get us a chapter of a story in.
Reading books for younger children - she's enjoying a series that the child much younger than her that lives in our road has lent her. She's less daunted by larger type, pictures and thinner books. She's reading these willingly and independently though!
Having periods where everyone is expected to read, so not just at bedtime but sometimes if I know we are planning to head out in 20 minutes, I'll get them all ready then get them in the car with their book early and ask them to read while I pack the car or hang the washing out before we head off. Or I'll pause the TV on a weekend morning and ask everyone to read 2 chapters before we press play again.
Reading alongside them - I read my books/kindle in front of them, talk about what I'm reading, express a desire to get back to my book or how I find it hard to put down, reading for book group etc so that they see me enjoying books and reading for pleasure so they see it as a lifelong thing.
Take them to the library regularly and let them browse and choose and see oithers doing the same.
Get them to read or listen to a book before they can watch the TV or film tie in. We've listened to HP book by book and only watched the films after doing so. This way they can experience the difference and see how the internal world you create can be better!
I have noticed a real difference over the last few weeks so feel some of these stretegies are paying off. It's really hard to know what makes the difference. Dc1 is a bookworm and reads voraciously so it's a challenge to be faced with a less motivated reader!