We were trying to implement standardised signatures in a school, because the marketing mgr had a bee in their bonnet. This was 2 years ago. The conversation went a little like this:
MM: We need standard signatures, do that please.
Me: sure, what template do you want?
MM: name and job title.
Me: what name? And what format? Eg Mr John Smith or J Smith?
MM: I'll get back to you
~some time later~
MM: Mr John Smith
Me: when you ask for job title do you want responsibilities?
MM: What do you mean?
Me: John Smith is English teacher, Head of Faculty, Head if Year and DofE co-ordinator. Which should we use?
Mm: their highest title
Me: which is higher, Head of Faculty or Head of Year?
MM: I'll get back to you...
~sometime later~
MM: I've discussed this with the head and business manager, we want just their job title.
Me: OK, I need everyone's job titles please, we don't have them.
MM: I'll ask HR
~3 weeks Later~
MM: here you go job titles.
Me: great. What font?
MM: I'll get back to you...
And so on and so forth....
I'm an arsehole.