I think people do understand the r value quite accurately. It's not a complicated concept. They may overestimate it's importance, but then they have SAGE scientists (though apparently not every single person on Mumsnet) telling them it's important, so I think they can be forgiven for thinking it matters.
I think people who are following news of the r rate are also probably following prevalence and death rates, so they are probably better informed and less stupid than you think.
Also, to add a third example to your two:
R rate of 1.5, prevalence of 10. That low prevalence of 10 is going to be 250 in 8 transmission cycles. It does matter.
Maybe experts should explain that r is unlikely to keep dropping as the virus peters out and that that's ok. But there will be plenty of time for that to be clarified when we get there.
In the meantime, take a deep breath and accept that not everyone is a doctor, but everyone is affected by this virus. So they will have views. If you genuinely want to help shape those views, how about not headlining your efforts with wanting to tear your hair out at how stupid they are?
Pro tip: people are more likely to listen and learn if you don't act like an asshole to them right from the start.
Unless you aren't trying to educate anyone and are just trying to show off your intellectual superiority? In which case, here's another pro tip: caps lock and exclamation marks do not inspire confidence in your wisdom.