Actually there doesn't seem to be an end product, so it's a pyramid scheme?
An old colleague who I'm connected with on FB has made her way through at least 6 different MLMs over the past year or so (weight loss coffee, make up and travel rep are the ones I can remember off the top of my head). She spam posts about them daily, and the only likes and comments are from other MLM bots - all typical MLM stuff.
But about a month ago she posted a bit of an anti MLM rant and declared she had found her "lifes purpose" and to watch this space. Since then she's posted multiple count down style posts about her "exciting reveal", lots of emojis and lots of copied and pasted "business tips".
The big reveal is that she's now a business coach 
I have put together some business tools what I thought you biz owners would find useful💕
✍ Generate FREE Leads
✍ Plan To Success Facebook Group
✍ 5 Steps to Start an Online Biz
✍ 30 Day Summit
✍ One Funnel Away Challenge
✍ Create your Website
See how to access those tools in the comments💕
A quick look on the links she posted shows that it's a very scam like Web page (lots of SHOUTY CAPITALS and underlined statements about making money now!!!
It's also charging in dollars (she's in Wales) and the spelling is American. Her name is cut in every now and again.
The business looks like it is (wait for it) coaching others into how to become coaches - so they can coach other people on coaching coaches.
The whole vibe is MLM-y, and it just seems that it's getting people to pay to get access to their material which they can then use... To get people to pay to get access to etc etc
It's an MLM right?
FWIW she's a 24 year old receptionist with absolutely no experience in business, aside from failed MLM attempts. So hearing about how she's going to coac others to success is... Grating.