As you're probably aware, many retailers are offering NHS discounts and priority shopping. For example, 10% off at Coop, 20% at Iceland, free coffee at Starbucks and so on.
AIBU to think these discounts are for "frontline" staff who are actually exposed to the virus, such as doctors, nurses, hospital cleaners and porters? They aren't really intended for people who have an NHS badge but work, for example, in IT support, HR or admin, and are working safely from home.