Justine out because of her financial mismanagement
I think that’s harsh and not correct, lots of businesses are struggling during this lock down, is been nearly two months and the first cut backs many companies have made is in discretionary advertising. For many this is a black swan event and very few businesses can afford to loose up to a years revenue, which is likely what’s going to happen.
In addition no one is forcing you to bail mumsent out, or Justine. Or even to use the site. You’re still here posting aren’t you?
Ultimately though I agree the premium feature was not well thought through, because it was sold as a service, which had pretty much no additional features currently available. So no premium service as such to be sold.
I hope the advertising revenue picks up when this is over, and sooner rather than later, and everything is ok, but I’d guess the site would be sold rather than let it go bust.
If it was my site, and I felt there was a risk of it folding, I’d be in discussions to sell it, with potentially me holding on to an executive position.