I'd only vaguely heard of food writer Alison Roman but in a recent interview she did, she's singled out Marie Kondo and Chrissy Teigen as examples of people who have 'capitalized' on their fame by selling products and that Chrissy's business model 'horrifies' her. She's now been heavily criticised and offered an apology on her Twitter which was one of those 'sorry I hurt your feelings' apologies, after first posting that she wishes someone would hold her hand in the face of the backlash...as if she's the victim here!
Now, many people have noted that she's just 'coincidentally' chosen two very successful women who are both (at least in part) Asian as examples of commercialisation. I think this is entirely correct to call out - there are any number of men and women who sell product ranges with their name and branding, yet she somehow happened to land on these two women as examples of everything she doesn't want to be? Alison also posted that she didn't mean to attack other women, but she hasn't at all addressed the implicit racial bias she's demonstrated. (She does mention Goop briefly in another part of the interview, but not Gwyneth.) She also mentions that she's also doing a product 'collaboration', but of course when she does it it's fine, because she's so artisinal and whatnot, not like Marie and Chrissy 
newconsumer.com/2020/05/alison-roman-interview/