Please don't read if you're easily upset by this sort of thing.
It shows a real life call handler explaining a call where a woman called in because she could hear her neighbour shouting at her child "which bit of your teddy bear shall I cut off? This bit?" And the child was crying "no mummy!" Turned out to be an awful case of neglect of a 3 year old. Totally understand the ads need to be hard hitting but I'm scarred by it and holding in sobs.
What makes it worse - and it's so hard to admit this - is the first thing i thought is, "Oh, God, did i ever do something like that??!". It horrifies me that my brain went there and that I'm questioning myself like that. When mine were babies I struggled a lot in the very early days and I was just a massive ball of rage. I shouted at them a lot especially when they were babies (who shouts at a baby???) - I've never felt rage towards an adult the way I did towards them. Which is just awful. I never and would never hurt or abuse them but my God, I can't forgive the way I sometimes shouted at them and I never will. I remember once taking my littlest's favourite teddy away because he was naughty one night and he really cried and I felt like a fucking monster afterwards. Another time, I was shouting at the baby who I couldn't get to nap and found my other child hid in the corner in the other room because she was scared of my shouting.
I adore them completely and absolutely hate myself when I look back. The ad has stirred up all that guilt.