I seem to move in very 'Keeping up with the Joneses' circles thinking about it - even separate friendship circles totally unrelated seem to do it. And people I hang out with the most these days definitely have a tendency amongst them, some more than others. It's a lot of expensive haircuts, Range Rovers, naice houses with constant aspirations of moving to even naicer ones etc.
I try not to engage but sometimes it's hard. DH is very sensible with money and doesn't give a fuck who has got what, and gets annoyed with me if I even observe that so and so has another different Range Rover (always bloody Range Rovers, even though they are notoriously shit!). We are comfortable though, have nice holidays, lovely house, but are not into flashy cars or designer clothes etc Some of the people I know who do it can absolutely afford it, they have good jobs and also 'trickle down'. But some of them I know can't, and alongside the talk of haircuts and house renovations also talk about how they have a terrible credit rating, are mortgaged up to their eyeballs and have 3 full credit cards etc but without even seeming to connect the two!
I do wonder if it will change after this. I follow a good few 'influencers' on Instagram and just the beauty regimes alone, extensions, nails, tanning, microblading must cost an absolute fortune.
I follow a hair salon in London who do lots of bright colours etc and the director is a semi celeb etc - their cut and colours can be around £400 and that's not even with the director! They are currently doing a thing where people can pay a deposit to book now and then get a priority spot when the salon opens again. I'm just wondering, when all this is over and we are in a recession, are normal people even going to be in a position where you can spunk 300/400 odd quid on a cut and a colour that will fade after a few washes anyway?!
Or it might all go back to how it was? I don't know. But it did feel like social media was spiralling out of control a bit anyway with all the hidden ads, all the materialism and the 'influencing', maybe this is what is needed to rein things in? But then spending is good for the economy isn't it, all that 'growth'?