Due to the current restrictions, people can't "shop as a hobby". No mooching round Primark filling your basket with cheaply made fast fashion. No endless beauty hauls in Superdrug. No need for a new outfit every night out because there are no nights out and nowhere to buy new outfits.
Is it being too optimistic to hope that one side-effect of this awful virus might be pressing a collective reset button on just the amount of STUFF people have been buying and make them realise that actually, they don't need it and are as happy without it?