Facebook business page

[scotlandtobali]

Posting in AIBU for traffic

Can someone clarify if FB pays small business pages with likes/followers above a certain number - 20, 30k following for example.

Are you likely to get paid for adds or anything?

If anyone can shed some light on it as I've tried to research but nothing seems clear.

Thank you

No, they dont. Once you get over a certain number of followers they will occasionally let you have a free add. Otherwise you have to pay them. Thats how they earn their income.

Sugarplum has it.

Business pages are free to set up, like a normal FB account.

You pay FB to advertise etc and sometimes they’ll chuck you some ad credit (though in my experience this is mainly new pages to get you started).

The value is having somewhere to access potential customers who like your page.

You can now connect e-commerce apps like woocommerce though.

Nope, you pay for ads. I quite often boost certain posts for a page I run, so very occasionally they give me a free ad credit, but not that often.

Thanks for the replies everyone. Do other companies ever approach larger pages to share some of their posts? In exchange for either a fee or a gifted produced you endorse for them?

Not that I know of - if they’re sharing your post (which with FB doesn’t require permission) then they’re already doing you a favour as it were.

Gifted products is different but to be honest that’s more the realm of blogs, Instagram and YouTube.

Is it your page you’re hoping to monetise? Because that’s not really how FB pages work - you need to get your followers from there onto your own website/mailing list.

FB pages are about promotion and offering value to potential customers.

No they don’t.
I run a page with 25k, you don’t get paid but you can hold events that you can charge for - live videos, exclusive content etc