I was a bookworm who learned to read before school (my neighbour used to do flash cards with her little boy and I joined in). I have no memory of anyone ever reading to me and my parents had no books at home so no hot housing from them.
However my neighbour took me with her to the library and my parents bought me a weekly comic and the books I asked for for Christmas and birthdays and those weekly kids encyclopaedias.
I read all the time, I devoured books, I hid in them. I read trash and classics and the backs of cereal packets. I let pans boil over and younger siblings get into mischief because my head was in a book. My parents were not impressed or particularly encouraging.
If a kid wants to read, they want to read. I honestly don’t think there’s a great deal you can do to influence it either way. All four of mine read (three are grown up now). I just read to them lots (partly for my own pleasure) and bought them books I thought they’d like.
And I made sure they had plenty of other things in their life, not just reading.