If the content on the BBC was so great they would have no worries about giving people a choice to subscribe or not because they would know that people would want to subscribe.
Of course I can get a voucher & watch Sky Movies all month for £7.50, or Sky Entertainment for £5 a month, or pay £6.99 for Netflix, or £79 a year for Amazon Prime TV with delivery, Prime music & Kindle reading thrown in so if they actually WANTED to compete they'd have to drop their price.
These companies somehow manage to make great profits on VOLUNTARY subscription services.
Trouble is, the content on the BBC is no longer what it once was.
When I was small TV was only on for a few hours a day & there were only 3 channels (although BBC wasn't on air most of the time)
If I look at a TV guide I see that they are frequently reusing content that has already been paid for from their 50+ year back catalogue to pad out however many channels they have right now (stopped paying attention over a decade ago) but every year they want more money for producing less quality or original content.
We live in a country where people are being prosecuted for non payment of a tv licence while they walk to the Food Bank so they can eat tonight, or sit in their home dying of hypothermia &/or starvation as their UC is suspended for no reason.
It is utterly obscene that a single one of those people working for the BBC are paid in excess of £100,000 a year.
The wages at the BBC, if it is publicly funded & payment backed by law enforcement (as it is) should be in line with the wages paid in other parts of the government.
Go & ask the people in the local council offices, or a Social Worker, or an NHS employee how much they get paid & tell me they should be on worse wages than Gary Lineker because they provide 'less value' to the country.
Is Graham Norton worth more than a few doctors?
The BBC think you should be legally obliged to let them choose to give these people enough money to pay them as if that is true.
It is a terrible idea to have a TV licence.
It is only of real value to the leeches who work there.