What would you do

[Rosebel]

Brought my daughter a unicorn onsie for Christmas. She put in on and the zip was broken. New Year's day before I got round to emailing said company. They ask for a photo of the broken zip (not sure how they can tell from a photo if it's broken) but I do so.
Two days later they email saying photo isn't clear and that it's past 30 days since I ordered it so no refund or replacement. So I'm stuck with a broken item and no replacement or refund. I understand its past 30 days but it was a Christmas present brought mid November.
Would you take it further or let it go? It's not really the money but the principle.

Most companies exercise common sense and give longer for returns on anything bought through November December time. I'm not sure legally where you stand but I'd be hassling them for an exchange if it were me

It’s not fit for purpose with a broken zip so I’d be wanting a refund or replacement. Keep at them.

So annoying! I'd keep at them, but be prepared to buy a new zip and fix the onesie myself.

I agree, I would go down the not fit for use/damaged which shouldn’t have a time limit. Unfortunately, not all companies have good customer service, is it a well known company? Could you try social media?

The Sale of Goods Act amendment in March 2012 states that if a fault occurs with a product within the first 6 months of purchase, the consumer is entitled to assume that it was sold to them with the defect present. This means that the goods were not of a reasonable standard at the time of purchase and the vendor is in breach of their statutory and contractual obligations, whereby the Act protecting customers through their statutory consumer rights.

Referring back to the original Act of 1979, these consumer rights covers anyone who purchases faulty goods becomes entitled to a free refund(either in full or in part), replacement or repair service, and the onus falls on the retailer to provide this.

Hopefully this helps.

To use the famous phraseology, their refund policy "does not affect your statutory rights". It's your statutory rights that you're trying to enforce here.