Once upon a time, if you needed something, you went to the shop, you handed over your money, you got the goods, you stored your receipt: job done. Nowadays, whether online or on the high street, it's all so damn complicated, the amount of stuff you're expected to do before and after is endless, even if you're not doing it online:
- Sort out vouchers and discount codes.
- In supermarkets especially, you often end up buying more than you intended because of discounts; you feel ripped off if you don't.
- The till worker tries to sell you more stuff: sweets, loyalty card, extended guarantees and so on. I know it's in their script, but it's annoying.
- You have to hand over lots of personal details.
- When you get home, you're sometimes expected to register your purchase (especially for electrical items).
- You're then expected to review your purchase, and your "customer experience".
- For a while, you're then clicking "unsubscribe" because of all the emails coming in, no matter how carefully you ticked the boxes saying you don't want to receive them.
- If it's online, you often have to create an account - my heart sinks every time I have to do this, and create a password. I find online shopping stressful because of this alone.
All these "duties" actually make me hesitate to buy things. I know that they're not all compulsory; more fool whoever is not savvy with vouchers, and I know that refusing to hand over personal details has been discussed at length.
Also buying car insurance, and choosing an energy supplier. It enrages me that as the paying customer, I have to do all the extra work: comparing prices, looking up details of car accidents which weren't my fault but still cost me, telling my existing insurer that when I put my details in online, it came out cheaper than their renewal quote, etc. Also that when you use a price comparison website, the prices they give you look much less than they really are, because they don't include legal cover, etc.
Was shopping always like this, with or without being able to do it online?