I used to think the same. Until, twenty years ago, me and my then boyfriend (sort of as we were just seeing each other casually, not exclusive) went on an "allocation on arrival"
holiday.
We were allocated to a small town, right by the beach, on a Greek Island. It was absolutely idyllic. Busy enough to have plenty of traditional tavernas, bars, little shops. Gorgeous scenery, food to die for, lovely beach with calm shallow waters and THE most friendliest people I've ever met.
We've been going every year since, sometimes twice a year. Been married for 19years now with a 12yr old DS who loves it as much as us.
We are firm friends as many, eat with them socially, been to wedding out of season (now THAT is something to behold!)
They've seen us as partners, engaged, pregnant and watched DS grow. The two young brothers we met in their late teens/early twenties are now grown ups with their own little families.
When we go it's like going home. No stress, we know exactly what holiday we'll have.
We've been other places alongside (Spain, US, Egypt, other Greek Isles) and enjoyed them but it's not the same and not where our hearts are.
Come DS leaving home and self sufficient, we plan to spend April-October there and the rest in the UK.