to wonder why pregnancy stick adverts never...

[SleepingStandingUp]

...show the relief of someone getting a negative result?

Good point. Clever marketing could have every fertile woman buying one every month, just for "reassurance".

Why do adverts for alcoholic drinks not show people getting pissed at the pub on a Friday night? 😂

Why do adverts for alcoholic drinks not show people getting pissed at the pub on a Friday night? 😂

Lambrini adverts used to from my recollection.

The Tena ladies before they discovered Tena lady pants?

The bloated, farting women before they found Actimel?

And car adverts not showing a dude scratching his head looking at a smoking engine on the side of the motorway in the pissing rain?

That's a good question.

I've bought more pregnancy tests in my lifetime in the hope of NOT being pregnant than I have with the hope of being pregnant.

I think because they want to show how sensitive they are and how they can give you a bfp before you're even pregnant.

I work in marketing but not in that industry. The only reason I can think is that it's a "negative" stance. Selling through fear. Though plenty of industries do just that ALL the time...so maybe not?

But alcohol adverts want you to buy alcohol to drink at home, not in the pub. And a broken car is a service not working properly so obviously not good.

The TENA comparison suggests that women excited by a Negative are merely women who aren't excited by a yes yet. It isn't necessarily the case. I'm not suggesting a woman weeping over a negative stick whilst looking mournfully at her pregnant friends, so again it's not the same.

Like pregnantncnc said, most women do probably more hoping it negative than positive unless they're really ttc and are peeing on multiples a month in hope.

Maybe it would be considered too flippant against women who are ttc?

No, I think you have a very good point OP. Promoting a pregnancy test as being reliable for when you don’t want to be pregnant isn’t ‘negative’. I think it’s a valid narrative to include in an advertising campaign. Just another part of real women’s lives that doesn’t get acknowledged in general public conversation.

I agree, the majority of pregnancy tests are taken in fear, praying that it comes up negative.
And an accurate test is exactly what as a consumer, I was looking for, not for the same reason the ads are targeted for.

But I can't see the slant from advertisers changing.

Sorry for the flippancy.

You make an excellent point, generally unless you're ttc then you take a pregnancy test to allay a fear. It all goes back to what women should be doing with their bodies. Heaven forbid we should take contraceptives or have them fail, and if they do be nothing less than delighted than to be pregnant.

Its about selling what they think a woman's life should look like rather than what it's really like.

I think you have a good point. Overall I would think more tests are done with the hope of a negative than a positive result!

I had a facebook ad show up recently that was a woman celebrating a negative pregnancy test but I can't remember what brand it was for.

I think it's because people who are worried and need the reassurance of a negative result don't need to be advertised to. They'll buy it anyway.

You see enough posts here to see that there's a lot of profit to be made from people hoping for a positive and willing to test very early, and repeatedly. That's a lucrative market. Especially when you consider that you don't really need a pregnancy test if you're actively trying to conceive and you have regular periods. You can pretty much just wait and see, but that won't make them any money. If you wait for your period to turn up, they don't get paid so it's in their interest to encourage early testing even though a regular period is nature's free pregnancy test!

There is one tv ad and it doesn't show the actual result, but she looks relieved. It's open to interpretation.