Not so much an AIBU - but I think this is such an unreasonable situation to be in for most families!! I've two children, they attend the same school, they require at least one logo-ed top and jumper and a book bag. I buy the rest from sainsbury's/Tesco. I would love to say the youngest child has the oldest hand me downs but as they are two very boisterous boys the clothes never last long enough so basically I have to start afresh each year!! I spend, per child, around £40 on logo-ed bits, £60 on non-logo-ed bits and another £45 on shoes for each of them (we're trying to buy indestructable shoes in an effort not to replace them every 6 weeks!!), and £30 on PE kits - say £25 each on a winter coat. That's £200 per child - £400 for both!!! Crikey that's the first time I've added it all up - that is A LOT!!!