A lot of people I know are consciously making the choice to eat vegan or vegetarian for a substantial amount of their food. For reasons regarding the planet, or to switch to less meat that is less intensively farmed but more expensive.
So many people seem sneezy about this, ‘not a proper vegan/vegetarian’ kind of comments, putting down the effort and quite dismissive of the effort.
Whilst I appreciate that going vegan/ vegetarian has a greater personal impact I would have thought us all reducing animal product consumption/ seeking organic and better farming methods significantly is more realistic and would actually have a massive impact.