I’m really interested in the point about communication.
Personally, I feel like I have always known - I’m 44. When I started working part time during childhood then as a student the SRA was 60, but once I was in my first job post uni, that was 1997. So the 1995 legislation had been passed and equalisation was a very current topic. Plus - I have always been interested in my personal finances. If I saw an article about pensions and SRA I’d think “interesting, relevant, I’ll read that”. But just from my experience posting on MN, I am sure that there are plenty who would think “pensions? La la la - don’t understand them”. And not read it.
I’m the wrong age to have been targeted for communication - not only directly, but in 1995 I was the demographic for Cosmo, not Women’s Weekly
So I can’t say how well it was advertised from personal experience.
I rely in part on FOI requests published by WASPI - so hardly unbiased! Some of what they report is pretty poor communication, in my opinion. For example, in the 2000s, letters going out to individuals giving a retirement DATE not AGE, and detailing the new SRA on page 2 of an enclosed leaflet.
Even if that had been sent in 1995... it should have come in an envelope that had “THE AGE WHEN YOU RECEIVE YOUR PENSION IS BEING DELAYED - IMPORTANT INFO INSIDE”.
And your age, not the date, should have been on red at the top of the letter.
I’m educated and interested in finance, and numerate. Ask me what year I’ll turn 67 and you’ll have to give me 5 seconds to do the mental arithmetic! I don’t think that a date would stand out to all people as being wrong. If you don’t know it’s changing from 60, why would you read that date and do your mental arithmetic to check it is your 60th year?
I am all for personal responsibility. I despair of people who say “la la la - too complicated”.
But if you know that people don’t read leaflets in full, and that some people can’t(literacy issues) why would you not make it as clear as possible? It doesn’t cost any more money to start the letter with big font capitals saying “YOU CAN’T GET A STATE PENSION UNTIL YOU ARE 64”.
This piece from LSE is interesting:
blogs.lse.ac.uk/politicsandpolicy/state-pension-age-inequalities-in-awareness/
By 2007, 80% of lower educated women were aware, compared to 92% of higher educated. So 12 years on, 1/5 women with lower educational levels were not aware of the change. Most likely, the women more likely to be hardest hit by the change and not knowing about the change. 1/5 is too high for me to think “a small number of people don’t take responsibility, tough luck”. 1/5 is a failure in government communication strategy.
I remember LOADS of TV adverts for tax credits (think there were £notes with people’s faces instead of the Queen and an “it’s your money” slogan?). They were no more relevant to me than pension adverts - but I don’t remember any of those. (to be fair, anecdotal sample of one!)
There have been LOTS of press articles in recent years. But how many at the time? And in any case - should a government be allowed to rely on a 3rd party newspaper reporting it, rather than communicating directly or via advertising themselves?
I’m genuinely interested in the communication in the 90s, with no axe to grind. As I said - when I google, the short sources are biased and I don’t really have the time right now to read high court judgements that probably detail the communication strategy.
I do think that in the current climate of frequent pension legislation and age change, you can expect people to take responsibly to find out. But if back in the 90s change was rare, I think the duty should rest more with the government.