We’ve just been sent a batch of branded cupcakes from a client. They look absolutely amazing - colourful, intricate icing, wonderfully presented - but then I bit into one. Dry, dull and flavourless. The fancy buttercream icing is admittedly tasty (if a bit of a sugar overload), but the cake itself? Feels like a waste of 300 calories.
It got me thinking; most of the cupcakes I’ve had have been like this (apart from a couple of independent bakeries). They look beautiful and everyone oohs and aahs over them, but if you ignore the multicoloured icing flower with edible glitter, you’ve actually just got what tastes like a pound shop cake mix effort; the sort of thing you might make with the kids on a rainy day.
Am I the only one who doesn’t get excited about these all style no substance cakes? I’d much rather have a proper slab of cake with a gooey centre that actually tastes of something, regardless of how it looks.