Isn't it a bit sad that eating healthily and being fit and well is seen as imposing standard on women?
I partly agree, but then I also think the issue is highly affected by the 'ideal' figure. The conflation affects both sides.
You get perfectly healthy, fit, and sensibly eating women unhappy because their body is still the 'wrong' shape.
You get women unhealthily living happily with the 'right' shape.
You get overweight women (like me) resisting the idea that there's a RIGHT shape, but also accidentally sliding into unhealthy territory as part of the rejection of those ideals...
You get races of women told that the shape of their figures isn't right - too short, too curvaceous, too dark etc.
It's all a mess. I think the normalisation of different healthy shapes is the way, but it's a slow process. I certainly don't think a figure that demands excessive exercise or dieting to achieve is right - after all, there are multiple reasons our bodies naturally store a certain amount of fat.