www.ted.com/talks/carole_cadwalladr_facebook_s_role_in_brexit_and_the_threat_to_democracy
Good on her for digging this up and sticking at it. I imagine that the air could have been cut with a knife at the TED talk, with the big tech companies up in the 20,000 dollar seats, hearing themselves called out in this way.
I had no idea this is what happened with Brexit. That the same technology that brings me targeted adverts, news feed articles etc was abused to bypass all the legal safeguards that have - until now - tried to keep our democracy functioning. Fair enough, people choose different news sources from the Daily Mail to the Socialist Worker - but all of them are up there, on the shelves, and we all read the same version when we go to buy / read one. But this? Manipulative, emotive, just plain lies that the algorithms fed into certain people's news feeds, which then disappear by the next day or week, and can't be tracked or traced or measured by anyone other than FB? I certainly never had anything like the Leave.com ads pop up on my FB feed pre-Brexit. I couldn't understand - as she says - why certain people seemed to be experiencing a completely different campaign to the one that I saw. And this is why: I never saw it. I wasn't the target.
This isn't a Brexit post BTW. The campaign could have been about anything - capital punishment, gun control, whatever. But Brexit was the test case. And democracy lost.
Apologies if this has been all over the news in the UK: I live o/seas.