Single mum shopping around for private health cover. My instinct is to go with the big boys, but so expensive. Whilst researching I came across a company founded and run by Doctors. It’s a start up. But I have checked out Company registration and all checks out and authorised to sell. Plus the principal founder is indeed a consultant general surgeon at an nhs hospital and seems very well regarded when I googled his name. Most importantly though... the premiums are 40% less than what I’d pay with the big boys and the cover is precisely what I need ie simple and straightforward.
Do you prefer to play it safe and go with the big established players or do you take a risk if the alternative is very appealing?