@ladybee28
Thanks for your very wise, considered input - it's very much appreciated.
You say the magazine is a 'loaded product', but then you end that sentence not by describing how the product of the magazine is loaded (which I don't think it is – it covers a broad range of topics and the headlines are pretty much never to do with homelessness), but the fact that it's sold to you on the street by the seller through eye contact and a smile (when done as per the Big Issue Code of Conduct, at least).... hence my point in my original post about how being approached by people who have something to sell is what gets people's backs up, not actually the detail of what they're selling / offering.
My guess is that if Big Issue vendors were selling loaves of bread – neutral, legal products as per your post – people would still get annoyed about them. It's not the mag that irritates, it's the fact that we have to interact with someone and decline. Or be rude, as many PPs have said is their approach.
Sorry for any confusion – when I described it as ‘loaded’, I was referring to the existence and sales method of the magazine itself. I agree with you that the content is varied and relatively balanced (probably a bit left-leaning, as you’d expect) and is by no means about homelessness (except the occasional article, as one of a range of topics).
However, and others may heartily disagree with me here, I just think, content-wise, it’s harmless but a completely non-stand-out magazine (and quite thin for the price) with usually bland, generic content similar to what you could read in countless other cheaper magazines or the free supplements that drop out of a weekend paper, which you glance through but would never dream of buying separately.
My point is that the content of the magazine itself would not be sufficient to convince many people to buy it if it were just sitting on the shelf in a shop rather than being actively sold by somebody you know is in a vulnerable position who is calling to you and making sad puppy eyes at you.
I completely agree with you that if somebody in the street were selling anything by approaching passers-by, rather than having a well-signed stall (ideally with prices clearly shown) and waiting for people to approach them, folk would also be irritated by this. People have no great objection to passive market stalls or, of course, shops (although they still don’t want the pressure to buy now/get a store card/be aggressively upsold/take out extended warranties on a £5 toaster etc – they want to ask for help only if they need it, receive help and then still be free to buy only what they want or decide not to and leave).
However, saying “No thanks” to somebody calling out to you trying to sell you bread, double glazing, a commercial newspaper, whatever, as a normal business venture, brings with it the implicit “I don’t want/need/use it, I can’t afford it or think it’s worth the price and/or there are better alternatives out there”. Basically, you are saying “I am not interested in your business's PRODUCT.”
Saying “No thanks” to a Big Issue vendor carries the clear implication in many people’s thinking that it appears (to the vendor and/or other friends with you or passers-by) that you are saying “I am not interested in YOU or YOUR NEED.” Maybe people feel guilty that they don’t have change, can’t spare the money, don’t want the magazine and/or don’t want to patronise the seller by buying it out of pity or aren't convinced that the seller is genuinely vulnerable and not running it as a calculated business plan.
Concerning charity fundraisers who approach you, as we've already mentioned, people find this an unwelcome intrusion and maybe even a violation of their personal space. The very well-researched reasons and responses that you outline may, in part, lead to a vicious circle or, at least, ever-diminishing returns:
- A polite fundraiser approaches people and asks if they’d like to donate. Many people treat the question as rhetorical and ignore them or say “No thanks” and they smile and reply “No problem – have a good day.” Not that much is raised.
- Less polite fundraisers, particularly those on commission, decide to try a bit of high-pressure salesmanship to make people feel awkward about saying No (maybe following the response with “Aw, that’s a real shame you don’t care about children with cancer.”) This is still a new thing that passers-by aren’t expecting and they get caught off-guard and end up giving (albeit not happily). Much more is raised and other fundraisers notice this.
- The ante is upped and ever higher and higher-pressure becomes the norm. Any polite fundraisers get very little look-in. Some fundraisers on commission don’t care how terrible they make people feel or upset them, as long as they get the sign-up and the bank details. Much more is raised (at least in sign-up commission).
- People get wise to it, see any kind of charity collector, treat them as an enemy – a predator - go on the defensive and assume they’re about to be the most aggressive fundraiser in the world who will simply refuse to take No for an answer, so they react accordingly, even before the collector says a word, which is very unpleasant for the more polite collectors who were only ever planning on extending a brief invitation to give and instantly accept a No with pleasant grace.
- More and more people avoid the fundraisers, leaving the less scrupulous/desperate ones with little apparent choice but to actively seek out the more vulnerable-looking people and go in all-guns-blazing.
- Everybody then hates almost ALL charity collectors, except for maybe the doddery little old ladies or the Scouts rattling a tin in the high street.
- A relatively-few unscrupulous people have poisoned the well, so many decent collectors give up and the remaining ones persist with the dog-eat-dog status quo – or at least this is the assumption that people will now make when catching a glimpse of ANY charity collector (between the age of 16-65, at least). They know that they’re despised anyway, so they don’t bother trying to be gentle with people who look at all savvy or determined.
- People consciously stop going to areas where they know the fundraisers will be. Much less is raised.
- Charity bosses and third-party agencies furiously analyse the results and desperately wonder why sign-ups and donations have gone down so much.