What is the etiquette in this case? A friend sadly passed away earlier this year and with his birthday also being Christmas, this is a difficult time for the family. His Facebook page has been memorialised and as such, you can still post and people did around the time of the funeral.
What are your thoughts on sending a message as if to my friend? I feel its a little like talking to him when I'm on my own. Is it more appropriate to extend condolences to the family? Or not do this in such a public way?
For context, after the family informed close friends of the death, an announcement was made via Facebook and there was an outpouring of comments in response.