@littlealbatross I agree - what's the point? I get together with Dh's family at Xmas, and everyone just swaps an envelope with vouchers enclosed 
DH insists it's fine, everyone can then choose what they want - and I don't disagree with that. Actually, I do quite like my £30 voucher!
In my family, we still do the choosing a gift thing. I fully accept that I might have called it wrong sometimes, but I know that some years I've got it bang on. Same goes for me as recipient. Present giving for me is all about putting some thought into it, and I enjoy doing that - like I enjoy receiving something that someone has chosen for me. Like I say, there will be times that I've got it wrong, much like the times I've received things that I haven't loved - but, to me, that's just part of gift giving? It really is the thought that counts.
I have a strange dynamic with my brother. He messages me mid November asking what my DC's want for Christmas, and wants a direct link to Amazon - it feels like I'm placing an order. Ok, we're not close, and he doesn't know my DC's well, but it all just feels a bit clinical...